Primespade.com provides lists, data processing services, and marketing services to help our clients provide relevant marketing and to help them understand their customers and prospects. The clients use the data for direct mail, email, and to make sales calls. Many of these services are described in greater detail on our website www.primespade.com.
Primespade licenses consumer data from various data suppliers. We nonetheless provide this Privacy Policy as a service to consumers and others who want to learn more about the data we handle and how we use it. We also may obtain data through public sources, such as census data and other public records. Some of the data we receive, use and make available is Personally Identifiable Information (“PII”) or is linked to PII. PII includes, for instance, name, postal address, telephone number or email address.
In addition, some of our services involve using and making available “business to business” data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions. Primespade takes great care to collect its business executives, job titles, and email addresses from public sources. Primespade executive information is collected from telephone research where the data is provided to Primespade over the phone. This information can also be collected from a businesses website where the executive name and email address is listed on the website or from print published directories that publish the executive name, title, and email address. Primespade does not use automated web-crawling to collect executive information.
When we interact with consumers online, such as through a website or online ad or an email, we may employ cookies and similar technologies, which also may contain unique online identifiers.
The above is not necessarily an exclusive description of the ways we may employ PII and other data. By permitting marketers to reference PII and other data when they send offers to their customers and others, we do so to help increase the likelihood that marketers will send relevant and desired, rather than unwanted offers, content, coupons and ads.
We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.
We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.
When you visit our website, we may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.
Please note that our business partners may also use cookies and pixels, which we have no control over. For instance, we sometimes provide our or our clients’ proprietary data lists to companies that de-identify PI and Data Segments and associate them with online cookies or similar technologies (such as mobile identifiers). Some of these partners may also associate online cookies with mobile identifiers (or other device identifiers) in order to associate use identities across browsers, devices, or technologies.
